Bangladesh to Bangkok: the story behind Naga Inc.

Naga Inc. did not start in Bangkok. The idea was conceived back in 2013 — a burger concept that revolved around one uncompromising ingredient: the naga chilli. The original business launched in Bangladesh on 22 May 2014, and broke even in under two months.

Why the naga?

The naga — known globally as the ghost pepper — is one of the most famous hot chillies on earth. In Bangladesh and northeast India it appears on family dinner tables. In Bangkok, it is an import. Which is exactly what makes it interesting: Naga Inc. imports genuine Naga chillies and builds every sauce in-house around them.

The Bangkok chapter

On 22 May 2026, Naga Inc. officially relaunched on Sukhumvit Soi 15 — a restaurant and bar doing what a late-night city really wants: real food, real heat, from noon until 2:30 AM, seven days a week.

Founder Fahim Razzaq runs the kitchen on a simple idea that survives everything the brand has learned since 2014: crafted for flavour, built around heat. No sauce shortcuts, no bought-in chilli blends — five house-made sauces, one ladder, from Naga Lite up to Naga Extreme.

Bangkok approved it

Bangkok’s food creators found us fast, and Google reviews sit at 4.9 out of 5. But the number the kitchen cares about most is a simpler one: people who eat the Naga Melt on their first visit will, weeks later, come back and order the Super Naga — and not blink at all.

That’s the story. See you on the Soi.